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About

A boutique build, from London, Ontario.

Right On Call exists because the phone is still where small service businesses win or lose the job, and because most of what is sold as voice AI is a template with a logo swapped in.

Why we started with the phone

In a small shop, the missed call does not show up anywhere. There is no line on the P&L for the fridge job that went to the next listing on Google, so nobody counts it. The unanswered ring is the most expensive thing in the business and the least visible.

Voicemail captures nothing. An answering service takes a message but cannot book the calendar. A part-time receptionist covers forty hours of a hundred and sixty-eight hour week. We build the thing that closes that gap: you keep your number, you answer if you can, and we book or dispatch when you cannot.

Our founding customer

The first Right On Call receptionist was built for My Appliance Pro, an appliance-repair business in London, Ontario. After-hours triage, Canadian postal codes, and on-call dispatch rather than a message pad. We sat inside the first real calls and tuned what sounded unlike the shop. See the home-services build.

How we work

One build at a time

We are not a self-serve platform with a sales team attached. Each receptionist is scripted around one business: its hours, its service area, its definition of an emergency, its on-call roster. That limits how many customers we can take on at once, and we would rather say that than pretend otherwise.

Keep the number you already have

Most shops stay on Virgin, Bell, or whoever they use today. Calls ring your phone first. If you do not pick up, they forward to us. Porting the line is available if you later want dashboard ring-count and a hard off switch. Neither path changes the number on the truck.

Guardrails in code, not in a prompt

The receptionist cannot invent an appointment slot, diagnose a fault, or quote a repair. Gas, smoke, or spark reports take a bounded safety script and an immediate human callback.

The audit comes before the pitch

Every engagement starts with looking at your actual call logs. If the missed-call number is small, that is a real outcome and we will tell you.

What we're not

A lot of "AI receptionist" pricing describes a toggle you flip yourself. This is not that.

A generic AI build

No industry-wide template with your logo swapped in. Every script is written from your services, your service area, and your on-call list.

A dashboard of toggles

Nobody hands you a blank canvas to configure yourself. We build the call flow, the emergency rules, and the calendar hook, then hand you a line that already works.

The same voice for every trade

A plumber, an HVAC shop, and a property manager get different scripts, because their calls, their emergencies, and their jobs are different.

A chatbot wearing a phone number

It runs on your existing number, keeps your hours, and hands off to a person the way a receptionist would, not a bot reading a script until it gets stuck.

Start with the numbers

The free missed-call audit uses your real call logs. No commitment, and an honest answer either way.