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Head to head

Upfirst vs Rosie.

Upfirst and Rosie are two of the cheapest self-serve AI receptionists, and both offer a free trial. Upfirst counts calls and doesn’t count calls under 15 seconds or spam. Rosie counts minutes. On a short service call the two come out close; the details that separate them are which tier unlocks booking and what happens past the bundle.

Written by Right On Call, which competes with both. Their details checked September 26, 2026; sources are listed below.

Pick Upfirst if

  • You want the lowest price per call.
  • Short calls and spam shouldn’t use up your bundle.
  • You want booking without moving to a top tier.

Pick Rosie if

  • Your calls are short and a minute bundle covers more of them.
  • You want live transfer and the higher tier fits your budget.

Side by side

The two of them, with Right On Call in the last column so you can see where a receptionist built for trades differs from both.

Upfirst compared with Rosie and Right On Call
TopicUpfirstRosieRight On Call
What is meteredCalls; under 15 seconds and spam not countedMinutes, in bundlesConnected talk time, to the second
Entry priceAbout US$24.95 a month for 30 callsAbout US$49 a month for 250 minutes$199 CAD a month for 200 answered minutes, then $0.70 CAD a minute
Going overAbout US$0.70 to $1.50 a call, by tierReviews disagree: per-minute charge or a move up a tierBilled to the second. Going over never moves you to a bigger plan
BookingCalendar integrations or a scheduling link by text, per reviewsCalendar booking on the US$149 tier and up, per reviewsLive Cal.com or Calendly availability. It cannot offer a time the calendar didn’t return
Human handoffTransfer to staff you set upLive transfer on higher tiersTexts your on-call number with name, number, and reason, every time. Live transfer to one number is on request, off by default, for safety emergencies and callers who ask for a person
Who builds the call flowYou, from your business detailsYou, from a business description and FAQsWe write the script, triage, and call flow for your shop, test it on your number, and tune it after launch
Field-service toolA Zapier pairing for Jobber; no native integration foundCheck current integrations listJobber connect in the plan: the call creates the client and the job. Housecall Pro and ServiceTitan on request
CurrencyUS dollarsUS dollarsCanadian dollars

What Upfirst costs

Published in US dollars and billed per call: about $24.95 a month for 30 calls ($1.50 each past that), $59.95 for 90 calls ($1.00), $159.95 for 300 calls ($0.75), and $299 for 600 calls ($0.70), roughly 20% less billed annually, with a custom tier above that. Calls under 15 seconds and spam aren’t counted. There is a 14-day free trial, and reviews note one agent per account and that annual prepayments are non-refundable.

What Rosie costs

Published in US dollars as minute bundles: about $49 a month for 250 minutes, $149 for 1,000, and $299 for 2,000, with a free trial and no setup fee. Independent reviews report that booking, live transfer, and mid-call texting sit on the $149 tier and up, and they disagree on whether going over is a per-minute charge or a move to the next tier. Ask before you sign.

Where Right On Call fits

Both are cheaper than Right On Call, and we would say so to anyone choosing on price per call. What they leave to you is the part that decides whether a trade call turns into a job: recognising the emergency, checking the address is one you serve, asking the right follow-up for the job type, and putting the visit on your board.

Right On Call is that part, built for your trade by a person and tuned after launch, with the client and job written into Jobber or a slot booked on your live calendar.

Choose Right On Call if

  • A missed after-hours call is a lost job for you, not a lost message.
  • You run Jobber or a shared calendar.
  • You would rather pay once for a build than tune prompts yourself.

Where all three sit

Message → job in your tools

You build it → built for you

Our read of the market, not a measurement. Across: who builds the call flow. Up: whether the call ends as a message or as a job in your own tools. Upfirst and Rosie are highlighted.

Built for the calls you miss, not to replace the people who answer

Right On Call can answer every call if you want it to. That isn’t what it is built for. It is built so that a call you would have missed, on a roof, in a crawlspace, at lunch, after 5, on a Saturday, gets picked up and ends as a booked job instead of a voicemail nobody returns.

Why Right On Call →

Upfirst vs Rosie: questions

Which is cheaper, Upfirst or Rosie?

At entry level they are close on a three-minute call: about 30 calls for US$24.95 at Upfirst against about 83 three-minute calls in Rosie’s US$49 bundle. Upfirst’s per-call rate drops on higher tiers and short calls don’t count. Rosie’s booking and transfer sit on the US$149 tier, per reviews, so compare the tier you would actually need.

Sources

Upfirst and Rosie details come from their published pages and independent reviews as of September 26, 2026. Plans change; check theirs before you decide. If something here is out of date, email hello@rightoncall.com and we will correct it. Product names are trademarks of their owners. Right On Call isn't affiliated with or endorsed by either.

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