Lead sources
Live todayLocal Services Ads put a call on your line and bill you when the homeowner stays connected. From 1 October 2026, unanswered calls during business hours can still be a billable lead if the caller waits more than twenty seconds. The ad did its job. Voicemail is how you pay twice.
The LSA or the Google Business Profile publishes a number. That number forwards to Right On Call, or we answer it directly if Twilio owns the line. The agent picks up on the ring count you set (default is the first ring) and runs your script.
Google weights how fast you take the lead. A missed ring during advertised hours hurts placement and, under the 2026 rule, can still cost you the lead fee. Answering on the first rings is the cheapest way to protect a budget you are already spending.
Nothing is written into Google. The call lands in your Right On Call dashboard, and in Jobber or your calendar if you have connected them. Message leads in the LSA inbox stay in the LSA inbox, and the agent never calls them back.
If you pick up before the ring count runs out, the call is yours and Right On Call never hears it. If you are on a roof, the receptionist takes it and the lead is answered inside the window Google counts.
The ad can ring at any hour you have it scheduled. The receptionist answers every ring, triages emergency against routine, and books a real slot or texts your on-call number.
There is nothing to connect inside Google. Setup is a phone change.
It is the business number on your Local Services profile. Leave it as it is.
Forward missed calls to the Twilio number included in your plan, publish that number, or port your number onto it. Forwarding is enough.
Where Twilio owns the inbound call, the dashboard ring count decides how long your phone rings before the receptionist answers.
Call the number from a phone that is not yours and confirm the shop name, the postal-code check, and the booking text.
It stops the miss, which is the point. If the agent answers inside the window Google counts, the lead is a conversation instead of an unanswered ring. We cannot promise how Google classifies every edge case on their side.
No. Forwarding is enough. Porting is only if you want Twilio to own the number so ring-count control and recording live in one place.
No. It answers as your shop. The caller tapped a Google ad. They expect the business, not a third-party brand.
