Lead sources
Live todayLocal Services Ads put a call on your line and bill you when the homeowner stays connected. From 1 October 2026, unanswered calls during business hours can still be a billable lead if the caller waits more than twenty seconds. The ad did its job. Voicemail is how you pay twice.
The LSA or the Google Business Profile publishes a number. That number forwards to Right On Call, or we answer it directly if Twilio owns the line. The agent picks up on the ring count you set (default is the first ring) and runs your script.
Google weights how fast you take the lead. A missed ring during advertised hours hurts placement and, under the 2026 rule, can still cost you the lead fee. Answering on the first rings is the cheapest way to protect a budget you are already spending.
The number on the map listing, the truck, and the website can stay yours. One forward covers LSA, the profile, and the site click-to-call. We do not need a separate “GBP integration.”
It stops the miss, which is the point. If the agent answers inside the window Google counts, the lead is a conversation instead of an unanswered ring. We cannot promise how Google classifies every edge case on their side.
No. Forwarding is enough. Porting is only if you want Twilio to own the number so ring-count control and recording live in one place.
No. It answers as your shop. The caller tapped a Google ad. They expect the business, not a third-party brand.
